Our Brand Is Crisis In 2002, Bolivian politician Pedro Castillo is hired by an American political consulting firm based upon James Carville’s Greenberg Carville Shrum firm to help him win the 2002 Bolivian presidential election. The firm brings in “Calamity” Jane Bodine to manage Castillo’s fledging campaign. The rival of her, Pat Candy, is the opposition’s top political advisor. In Bolivia, the situation is tense: Bodine learns that the indigenous people, who are the majority of the population but lack any real political power, are demonstrating for constitutional reform to get the proper representation.
Bodine, an old veteran of American politics, persuades American consultants to use smear campaigns to compensate for the weaknesses of their candidate. But, Castillo refuses to give permission to the team conduct the smear campaign. Bodine makes Castillo distribute a flyer accusing him of having an affair that took place long ago. She blames the opposition and she finally convinces him to deny the allegations. Our Brand Is Crisis HD
In the following months The team will implement an approach of “declaring the situation as a crisis”. The team is planning to scare the people to persuade them to support Castillo who is a well-known but unpopular candidate. They have even published pictures of their opponent and putting Nazi war criminal Klaus Barbie in the background, to make sure that he has to deny being an Nazi. The bus of Castillo is stopped by protesters against the International Monetary Fund Bolivia. Castillo promises that he won’t invite the IMF to Bolivia without a public referendum. Eduardo is who is a Castillo campaigner is awed by the display of loyalty. His loyalty comes mostly from the fact that Castillo, who was president at the time, carried an untold Eduardo on his back during a rally in his city. Nevertheless, his brothers are more skeptical about Castillo.
Bodine who is aware that Rivera is his speech is quoting a passage from Candy in the last debate. He says that it was a “great man”. The quote, however, originates taken from Joseph Goebbels, Adolf Hitler’s director of propaganda. Castillo is elected with a narrow margin. Castillo invites the IMF to Bolivia as one of his first acts. He then breaks his word. Eduardo, who is greatly disappointed, visits Bodine in her hotel. Bodine responds that Castillo is not her fault. In her eyes the job she was assigned to her is completed.
Eduardo is disillusioned and takes part with his brothers in a demonstration calling for change. The police arrive swiftly and the protest quickly turns into one of riots. Candy is with Bodine and her crew in the journey to the airport. Apart from Bodine the entire group have been employed as political advisors in foreign countries. Bodine finds out she’s a fraud and gets out of her car so she can go to Eduardo.